Throughout the project I looked at artists such as Goya, Alena Lavdovskaya and Vincent Castiglia. I looked at Goya because he has a series of prints that are a protest against the violence of war and they are basically very graphic images of people being killed at war etc. and I thought this was appropriate as my concept is murder / violence and I was thinking about printing my images using a technique like etching. Goyas influence didn't come out in my work, I decided not to use etching for my images but his influence may come in useful for another project in the future. I looked at a fashion illustrator called Alena Lavdovskaya who I found on pinterest and he work really influenced me. She uses a thick black line on her illustrations and then used tones of grey for shading etc and I think it is a really successful technique. This influence did come out in my work because I thought it was a really nice way of working and I think it looked rather good on my end product. I looked at Vincent Castiglia because he works in his own blood. With my concept being murder / violence I thought this would be appropriate. Even though I didn't paint with real blood in the end because I thought it would be a little distasteful I think he is a really unusual artist and the tones he gets in his work are amazing considering he uses blood. His work is also based around death which is a bonus. I think he will also come in useful for future projects if I ever do anything similar to this. I understand that some of the artists I looked at are rather out there and have content which not everyone will be happy with but I think because my target audience is older teenagers and adults I think it's okay to have thought about using them for influences.
An advertising poster was one of things on the brief which we had to create. This was the first thing that I started to work on. I struggled at the beginning of the project because I hadn't drawn much in the holidays as I went through a stage where I couldn't seem to draw anything. I started out by sketching portraits of Nick Cave as I thought this would be a good place to start. I drew a lot of poses from existing photographs just to get some variation to develop from. I used pencils, inks and watercolours to experiment with different textures and tones. I really liked the effect the watercolours gave because I got a lot of different tones in the face and it was easy to create these effects just using water. For some more of the imagery for the poster I used red and black paint / ink to create some hand smudges and splats for added effect. I think these images fit my concept well because they represent violence and murder. I chose one of the drawings I liked best and then used black and red ink and paint to create a background and emotion. I think the red paint shows emotions as the colour suggests many moods, usually lust, love, anger etc. and that is the idea I was going for. The red paint was meant to represent blood but when I scanned in the image the red turned pink and that wasn't what I wanted at all. I added a border to my image too as it helps tie the whole image together and borders are on trend right now in the illustration community so I thought this would be an effective thing to do. The next stage was to put text onto the poster. This was a disaster. My initial idea was to use newspaper cuttings for the title but in a group crit I was told that this didn't work as it was very 'Sex Pistols' I agree with this but my actual reasoning behind it was that it was like a ransom note as my concept is murder. I looked at some fonts that were in Photoshop but I didn't think they flowed well with the style of the album and the artist so I decided to create my own. I was a little skeptical about writing my own font because I am not so good at typography and I have never done it before but when I did it, it worked rather well. I didn't want the text to look like a horror font because I think that would look tacky. I am not too sure on the idea I had when I wrote it, I just done what I felt was right. At this stage I was still unhappy with the colour of the 'blood'. I thought about using real blood instead of paint as this way I would achieve the correct colour but I thought that this would be a little unhygienic and offensive to some people so what I decided to do was make my own. I mixed together Maple Syrup, flour, water and brusho to make a blood colour. I painted over my original image with it and it worked really well. When I scanned it in it was still a bit pink but I changed the hue / saturation in Photoshop and I got the colour I needed. Before I started drawing things I looked at Nick Cave advertising posters that already exist just to see other artists take on it. The posters I looked at were very symbolic and the imagery fits my kind of audience too which inspired me. Overall I think my poster works well. I am advertising the Murder Ballads album and I have made that quite clear to the audience. I didn't think I needed to put 'Nick Cave and The Bad Seeds' on the poster because I think if people want the poster then they are going to know what 'Murder Ballads' is. I also think the imagery is suitable for my audience and concept, the colours suggest emotions and symbolises murder and violence and the overall imagery grabs your attention. The poster was to be printed A2 in size, to which I added a 5mm bleed. I printed out a few test posters on matte paper and cartridge paper, from feedback which I got from fellow class mates I decided that the cartridge paper works the best. Because the paper isn't white it kind of takes the harshness away from the rest of the poster. If this was to be mass produced it would be printed on actual poster paper where it is glossy,I unfortunately didn't have the funds to buy this kind of paper but that's what it would be printed on. I also have to submit the poster in a square format at 400px x 400px at 72dpi.
I next went on to create my editorial illustration which could have been either an interview editorial or a fashion editorial. I chose to do the fashion editorial illustration as it is a new subject for me. I have never drawn a fashion illustration before and I never thought I'd be interested in it but it seems like a cool subject to try out. I looked online for male fashion images and catwalk images of men in suits basically because that is the kind of dress sense Nick Cave has so I thought it was appropriate. I had some guidance from a friend on how to draw the male form which helped a great deal as I'm not the best at drawing full body images. I got a lot of pose inspiration from catwalk images and I drew out a few which I liked. I then found a Fashion Illustrator who really inspired me. She is called Alena Lavdovskaya and I found her on Pinterest. Her work is really beautiful, she has a rather unique style and she influenced me a lot. She has this one style where she used a thick black line and then uses shades of grey for tones and detail which I thought gave a really nice effect which is why I used this technique in my illustration. I also looked at Company magazine because when they have fashion editorials in their magazine they sometimes have illustrations of the fashion rather than photographs which I thought was really nice. My idea was to draw Nick Cave as the model and have him in his usual clothing which I researched also. You may notice that he doesn't have a face, my reasoning for this is that his hair and eyebrows are enough to know that this is him and also his fans will definitely know that it is him. I think this illustration suits the artist because it shows his vain attitude which I really like and I was adamant to put that across in my illustration. I think the colours also represent his whole attitude. I think because this illustration isn't like normal fashion illustration with lots of colour and a lot of things going on, Nick Caves fans would be interested in this. I don't really think his fan base would be into pink frilly clothing. The size of the fashion illustration is 150mm x 150mm at 300dpi and when editing in Photoshop I added a 5mm bleed to this.
We had a choice between designing packaging for a CD or a 12" Vinyl cover. I chose vinyl because my target market is an older audience therefore I think they would prefer vinyl packaging rather than a CD. Before I started my drawings and planning for this I looked at already existing vinyl / CD covers and the art work on them. I looked at the likes of the Arctic Monkeys and Joy Division as their album art is rather straight forward and simplistic which I really liked. I also looked at some of Nick Caves vinyl covers and packaging and they seem rather simple too, there isn't much going on in them especially the album entitled "The Mercy Seat", I love the isolation of this album cover. I looked at packaging for vinyls too and there were some really interesting ones. Such as ones that had a book at the front and the vinyl was slotted in the back and there were some unusual ones such as concertina style packaging which I thought looked really cool. I decided that I would Just go ahead with a original style of vinyl sleeve, just a simple sleeve, no holes or anything just the slit at the side where the record will slide in. I decided this because I think it looks more old school and it would be cheaper to produce as very little material is needed and less ink would be used to print it as there will be less art work to print. The material it will be made of would be thick cartridge paper or cardboard which most vinyls are printed on. Moving on to the actual artwork for the album, it was a happy accident. What happened was, I scanned in my fashion editorial illustration and I was experimenting with composition and possible backgrounds and I made an image which I thought would look good on a vinyl cover. I set my canvas size to 12" and added a 5mm bleed on Photoshop and placed the fashion editorial on the left hand side. I chose the left hand side because you usually read things from left to right. I put in the red background and the border around the entire image. I used a border because it is kind of a theme throughout my project and it is trending in the illustration community right now. I then added the type face which I wrote out in a red Molotow 3mm pen and changed the colour to black on Photoshop so it fitted better with the overall image. I had a lot of problems with this process as I used a lot of type faces before hand that didn't quite work out as they did't fit right with the border etc. I overcame this problem by trying something new and doing my own typography which I wasn't too sure about doing. It worked rather well in the end and I think in future projects I will try this again if I ever have the same problem. For the back of the vinyl I added the black border around the entire square and added the track listing in black which I wrote myself and added the red hand I created at the beginning of the project. I had a problem with this part too as my original back cover had the quote "His red right hand" written in red as in one of the songs from Murder Ballads he states that the murderer quotes John Milton in his victims blood and this was the quote he wrote but I couldn't use it as His Red Right Hand is already a song by Nick Cave on another album so I had to change it to the track listing. I really like my vinyl art work, I think the composition works well and the image all works together as a whole which I was expecting not to happen. I printed my final vinyl onto matte paper but I think if I was to ever produce this then it would be on heavy duty paper or cardboard and it would be really cheap to make as there isn't much material. To print the vinyl to size I made a template that was 12" by 24" with a 5mm bleed for the images and a 2mm glue tab area to glue it together. Vinyls usually have an inlay as well and this can just be a sleeve made from tissue or thin tracing paper. I think the artwork suits my target audience as the imagery is 18+, I don't think younger people would be very interested in this unless they know and like the band or if their parents say it's okay. I didn't go too far with the imagery, I just touched upon the subject as I wouldn't like to put the selling of my product at risk if it was to be sold in shops. Overall I am happy with the way this has turned out and I like the style that has came out of it. I have never really worked like this before and I have learned a lot from this project. I also think that the style of the image suits the artist and the album. The fashion illustration shows Nick Caves vain attitude and I really like that.
I also had to produce some products based around the artist and album. We were given some ideas of products we could design such as apparel, ceramics, greetings cards and toys. We didn't have to choose one of these, we could come up with our own ideas. I started by researching Nick Cave products that already exist and there were quite a few nice products I found such as ceramics and postcards. I wanted to design a few different products just for variety. My first idea was to make a cup which has liquid around the outside. I thought about this a few times because these cups are usually targeted towards the younger generation, like children but then I changed the style of the cup a little and made it fit my audience. I made my freeze cup in the style of a beer jug as I thought that fitted my audience better than a normal cup / glass shape. I am not worried about this promoting alcohol because my audience is 18+ therefore there will be no risk of promoting under age drinking. My idea was to have the freeze liquid on the inside red, like blood, and have Nick Cave written on the top of the cup going all the way around in the font I used on the album cover. I think this fits my audience well as I said and I also think it represents the album and artist well also. It also fits quite well with my concept as the liquid inside resembles blood. I found Nick Cave postcards on Ebay and I thought they would be really cool to make. I used imagery from my poster and vinyl cover etc. and created some cool compositions. The postcards are based around the album also so I used the red hand etc. to make the connection. The last product I created was a skateboard deck. I posted a picture on Instagram of my project work and a skate company liked it so I checked out their profile and found that one of their members, Andrew Reynolds, had designed a Nick Cave deck also and this is where I got the idea from. I thought that if they can sell a Nick Cave deck then I could create a deck which would sell to my audience also. To me it was a plan that couldn't really fail. I bought a skateboard and sprayed it white and screen printed onto it. I really enjoyed screen printing and I hope to use it more in the future because I can make a large variety of things and I could make prints to hopefully sell. I think my skateboard fits with my concept and audience because it is using already existing imagery that I have created throughout the project.
Overall I think I have tackled this project really well. I really enjoyed working with new techniques such as screen printing and I think I will again in the future. I believe my concept was a strong one and I think I worked around it consistently and all of my products etc. follow this concept.
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